Italian Social Media Marketing, optimizes your social presence in Italy. Social Networks are the community more widely used on the internet, inside of which millions of users around the world meet to talk and interact. Day after day social networking sites such as Facebook, Twitter, Pinterest, Youtube, Instagram, Foursquare, just to mention the most famous, grow exponentially, recording accesses increasingly frequent and long navigation sessions.
The affirmation of these new forms of aggregation makes these community an extraordinary opportunity to promote your company, to extend the network of contacts, relate with users or to retain the active customers. Promote themselves on social network in an effective manner is however possible only thanks to a marketing strategy unconventional, that must be reasoned approach for users in a context where the traditional advertising sprouts marginally.
The social in fact are not to be considered as a suitable channel for direct sale, but as a framework for building relationships, confidence and improve the perception of the brand, factors which subsequently can influence the purchase process of users.
In view of this, the approach social correct proposes the disclosure of a commercial message in a manner which is not too explicit, better if conveyed through a debate proposed by opinion leaders and influencers, or through initiatives of viral type, such as a competition with prizes.
Another useful method consists in producing valuable content and high engagement that stimulate shares and spontaneous word of mouth from users.
The primary purpose is to widen its audience, improve the brand awareness and acquire contacts profiles, which after being attracted with initiatives of various kinds will be loyal, and finally directed toward the objective of trade.
Our italian consulting services on Social Media is directed to small and large businesses, brand and professionals who wish to preside over the Social Network in an effective manner, developing strategies tailored that deliver concrete and measurable.
SOCIAL MEDIA STRATEGY
After having analyzed the presence of the brand on the social network, we draw up a comprehensive strategy to optimize visibility, reputation, interaction with users and sales processes/loyalty, defining precise objectives, activities and the content necessary for the achievement and the metrics for measuring results.
ADVERTISING, creativity and management development advertising campaigns on Facebook, Youtube, Twitter and Linkedin ideation and development creative campaigns high engagement (applications, contest, landing tabs, mini-sites). All of this could be joined to an italian Google advertising campaign.
Definition viral content and value to increase visibility and interaction
content production high engagement (photos, video, white papers, infografiche, etc.)
Dissemination content on channels and networks that can trigger the passaparola monitoring and reporting:
integration SITE AND SOCIAL MEDIA
Integration plugin and Social widget on web sites to increase interaction
Integration Open Graph and Authorship Google
Integration advanced features of sharing (Facebook actions, Facebook Connect, etc.)
PRESENCE MANAGEMENT SOCIAL
management and monitoring of the presence Social
setup, customization and optimization profiles social and brand page
Planning, production and publishing Content
interaction with users, moderation and manage critical situations
Training for social media business team
Monitoring and reporting
SOCIAL BRAND REPUTATION
Sentiment Analysis of reputation on social media
constant monitoring for detection in real time of expressions and shares
planning strategies and corrective action in the event of negative quotes
management of criticality in agreement with the company
monitoring and reporting